Portfolio
Generalist Means Full Service.
The portfolio decks below feature variety, covering a wide range of marketing and parallel products and services. Dig in and take a peek. They won’t bite.
PSM Personal Recruiting Websites
Profit Share Mastery is a series of products offered by Linda and Pres McKissack including an Online Course, Personal Recruiting Websites, and more. As the #1 Profit Share earning family in Keller Williams Realty, they have made their mission Building Wealth While Changing Lives.
Profit Share Mastery is a series of products offered by Linda and Pres McKissack including an Online Course, Personal Recruiting Websites, and more. As the #1 Profit Share earning family in Keller Williams Realty, they have made their mission Building Wealth While Changing Lives.
In March of 2022 as part of the roll out to the new websites, I created a hype video to show announce, introduce, and launch the product. It took only 3 months to close over 150 sales of these recruiting sites to a very niche audience.
North Cascades Harley-Davidson
North Cascades Harley-Davidson was a destination dealership in northwest Washington state. As their Marketing Manager, I sat on the management team and oversaw all marketing efforts including dealership events, the dealership’s digital footprint, and in-store POP. Given my digital prowess, I collaborated with the General Manager on the integration, setup, and management of the CRM including automated drip campaigns and sales funnels.
I stepped in as the dealership liaison for the local HOG Chapter (Harley Owners Group), took on the EagleRider Rentals Department, and participated in the dealership’s strategic 20 Group with other dealerships throughout the US and Canada.
North Cascades Harley-Davidson closed its doors for good in the height of the pandemic in late 2020.
Lights For All Occasions
Lights For All Occasions was an online retailer and e-commerce company providing decorative lighting solutions for holidays, weddings, events, homes, and businesses. I joined the management team in 2013 to lead the Marketing Department. In 2014, we expanded the product offering to include decor.
I was responsible for all aspects of digital marketing. Under my creative direction, I led efforts to evolve and modernize the brand and elevate its visual appeal to target a more affluent audience with more luxurious products. Strategy and direction were integral to my role, with laser focus on KPIs, metrics, and analytics.
During my time with the company, I grew the marketing department to include two copywriters, two graphic designers, and a stylist & photographer.
North Cascades Harley Davidson
Profit Share Mastery
Lights For All Occasions